CIOs don’t need to understand the inner workings of data analytics, but they do need to see the value in it. But beyond that, it is not about the data but the decisions, which means CIOs need to approach data analytics not as a center, but as communities.

Data is the driver. Avoid these five pitfalls in order to stay on course: Style over substance, futile fighting, willful ignorance, chasing aberrations and lazy thinking.