We hear a lot about tactics when it comes to persuasion. Relatability and confidence are more effective; unfortunately, what they mean is often misunderstood.

Leaders lead leaders. They can’t help it, but they can own it and be more effective in it. The first of four strategies is to serve by being clear and unapologetic about the value you bring. There are three areas in which you must do so: What can’t be contained in you, What can’t be denied from you, and What you must handle with care.

An evening visit of familiar ghosts teaches the C-Suite a better way to filter budget decisions and cost justification.

At some point, you have to take a closer look at a possible solution to a continuous problem. Now is that point.

The basis for a solid, long-term business relationship is the same as for our adult relationships. And contrary to popular wording, it’s not something that technology leaders manage, but they definitely must lead in.

We need women to lead in technology, but the standard narrative as to why misses the point. And as women continue to elevate their leadership, they do so knowing the critical areas to focus on, the mistakes to avoid, and the skills to develop.