More CIOs are reporting to CEOs than ever. And it won’t matter unless CEOs know how to turn their work with CIOs into a partner relationship. But effective CEOs know how to do just that and gain a competitive advantage in doing so.

There are plenty of voices calling for more women to work in technology. But it is more of a fight than an ideology, and it requires intention and integrity, not just inspiration.

CIOs typically shoulder responsibility for technology failure. But CEOs and Boards don’t get a pass. Lack of courage and loss of vision are at the heart of the failure, and CIOs can step up beforehand to change and focus the conversation around business and customer experience, not just bottom lines.

Many CIOs have options in place to develop people, but they still aren’t seeing the results. Even if you are making cutbacks, you can invest more into your people while saving money and increasing revenue. You just need to brush up on your farming.

We hear a lot about tactics when it comes to persuasion. Relatability and confidence are more effective; unfortunately, what they mean is often misunderstood.

Leaders lead leaders. They can’t help it, but they can own it and be more effective in it. The first of four strategies is to serve by being clear and unapologetic about the value you bring. There are three areas in which you must do so: What can’t be contained in you, What can’t be denied from you, and What you must handle with care.