The effective CEO and CIO realize that digital transformation isn’t about business processes but about customer experience. The best technology enhances the values, communication and emotions of the business-customer relationship.

This is why you have risen to the top of the pack. In particular, the CEO, CIO and C-Suite are hyper-sensitive to being distracted from what matters most. Especially, the CEO and CIO have moved into a working relationship different than before and more essential than ever.

Peer learning, leading practices and supportive community is irreplaceable in today’s currency of gaining advantage and staying ahead. Without the insight of others, waste of time, energy, ability and money accumulates. No leader today will survive under the burden of expectations weighed down by less than best execution.

Digital Transformation is more of a leadership challenge than a technology challenge. The demands of today have outpaced yesterday’s training. IT members need to exhibit a whole new skillset than what drew them into technology in the first place.

Companies get so buried in daily responsibilities they overlook what really matters. Digital Transformation matters, and the effort it takes to rally, craft and drive that initiative matters. In Part 1, we talked about rallying change through how you motivate, relate and connect.

Anyone can make decisions. C-Suite Executives must make effective decisions. Effective decisions implement goals and plans, influence direction and people, and identify key issues and insights. To make these decisions, C-Suite Executives need to stay informed on trends and market realities within their business and filter decisions through customer-centric focus.