IT is a brand, whether you know it or not. You are regarded by others, and eventually compared to other departments. The CIO is the Brand Marshal, and there are four essentials you must employ to perfect your brand and to stand out from the rest.

Too many leaders believe they have a culture problem when they don’t. Here is how to identify the false narrative of culture, call out the one-dimensional giant it has become, and take back the power true culture can have in your company.

Not everyone approaches responsible use of technology like IT does. The CIO overcomes irresponsible use by approaching the challenge from the inside-out, from what they can do to what they must get others to do for them.

Most sources of outside input end up as waste. The CIO is more valuable than that; your velocity and capacity of growth depend on the source of influence. A well-led peer advisory group will give you the results you need in the time you need it.

CIOs quit for legitimate reasons. They should also never quit in three specific seasons. Knowing when to quit and when to not is the art of leadership.

The CIO must transform from recent hero to effective leader. To so do, shape six crucial environments: collaboration, customer experience, remote work, change management, security sensitivity and executive posture.